The Truth
in Wood

Sustain Our Forests,

Sustain Our Planet

Have you ever thought about the impact of your choices on our forests and the planet? Every decision, from the furniture we buy to the materials we use, has a ripple effect on the health of our forests. By supporting responsible wood use—such as sustainably sourced and managed timber—we can protect biodiversity, encourage forest regeneration, and make a meaningful impact on carbon storage. Together, we can ensure our forests remain vibrant, thriving ecosystems for generations to come.

We are loving our forests to death.

Our forests, rich with life and beauty, are facing a dangerous paradox. Decades of poor management and neglect have left many of them overcrowded and choked with dry, dead vegetation, creating a tinderbox that fuels the intensity and frequency of wildfires. These unmanaged conditions not only threaten wildlife and ecosystems but also put communities and our climate at greater risk. Without sustainable forest stewardship, we risk loving our forests to death.

Regeneration for
a New Generation

Forest regeneration is nature’s way of healing and growing back after trees are cut, burned, or die naturally. It involves new trees sprouting from seeds, roots, or stumps, slowly rebuilding the forest over time. With proper care, like planting trees, reducing overcrowding, and managing resources responsibly, forests can thrive again. Healthy regeneration through sustainable forestry helps clean the air, store carbon, protect wildlife, and provide the resources we need without harming the planet.

Combat Climate Change

Sustainable forest management helps increase carbon storage and reduces greenhouse gas emissions.

Preserve Biodiversity

Practices like selective logging and replanting native trees help maintain healthy, balanced ecosystems that support a wide range of plant and animal life.

Avoid Consequences

By neglecting or ignoring forests, there are going to be increased wildfires, habitat loss, and soil degradation.

We use American hardwoods because they are sustainably grown and harvested under some of the world’s strictest forestry regulations, ensuring responsible resource management. By sourcing locally, we reduce our environmental footprint, support American jobs, and ensure high-quality, durable materials.

Let Carbon
Sink In

Forests are the most important land-use when it comes to the sequestration of carbon dioxide from the atmosphere—sequestering far more than any other land-use on an annual basis. Identifying where forest carbon resides, its status (e.g., live biomass or forest floor), and future is paramount to managing forests in the context of climate change.

Map of principal forest carbon stocks in the contiguous United States

Forests and the wood that comes from them are truly a renewable natural resource that helps all of us, and employs more than 1 million people nationwide. With the advent of the 21st century, society is once again
recognizing the numerous benefits of forests, not only for consumer goods and construction materials, but for energy, clean water, and recreation.

Benefits of a

Maintained Forest

Maintained forests are essential for clean water because they filter pollutants, regulate water flow, and prevent soil erosion, ensuring a steady supply of fresh, high-quality water.

Clean
Water

Maintained forests support the wilderness by preserving habitats, promoting biodiversity, and maintaining balanced ecosystems for countless plant and animal species.

Better
Habitats

Maintained forests support the wilderness by preserving habitats, promoting biodiversity, and maintaining balanced ecosystems for countless plant and animal species.

Air
Quality

Prevent

Forest Fires

Sustainably harvested and maintained forests prevent wildfires by reducing excess fuel like dead trees and underbrush, creating firebreaks through selective cutting, and promoting healthier tree growth that is more resistant to fire spread.